With the release of the Motorola E, comes a promise that you will find interesting. This phone is cheap, but is very light and can do most of what more expensive phones can do.
The new Motorola phone received an overwhelming response and is expected to shake up the highly competitive budget smartphone segment, which was dominated by local players like Micromax, Karbonn, Lava, which offer dirt cheap handsets with top-end specifications, giving a stiff fight to MNC brands.
This year, there has been a reversal of fortunes for international brands, especially Motorola and Sony (overtook Apple as the second biggest MNC brand in terms of value) to make a strong comeback by focusing on the burgeoning budget smartphone sector, with the launch of devices like Moto E (and Moto G) and Xperia E1.
The competition does not end there; Nokia and HTC also are vying for a big chunk in the Indian smartphone market. In their bid to attract first-time smartphone buyers, the companies have launched the affordable Nokia X (with forked Android OS) and Desire 210.
One of the main advantages of MNC-branded phones over domestic devices is that users can be assured of good after-sales services, except Motorola which is limited to tier-one cities. But going forward, the company is expected to establish more service centres in tier-2 cities, after getting acquired by Lenovo soon.
Prospective consumers, who are planning to migrate from feature phones to MNC smartphones without burning a hole in your pocket, Moto E, Nokia X, HTC Desire 210, and Sony Xperia E1 Dual are worth having a look at.
Here is a brief description of the standout features of Motorola Moto E, Nokia X, HTC Desire 210 and Sony Xperia E1 Dual:
First up, Moto E flaunts a 4.3-inch qHD (960x540p) screen with Corning Gorilla Glass 3 scratch resistant shield and has a pixel density of 256 ppi (pixels per inch).
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